Exercise 4 Complete each space in the text with a word formed from the word in capitals.
#1. A man takes a single ________ of a substance and puts it in his mouth. Instantly he is transported to another world, a place of surreal visions and swirling colours.
#2. He rushes ________ into this parallel universe.
#3. What is this ________ compound with the power to induce such a mind-blowing trip? Is it some kind of drug that makes the user hallucinate? No, it’s just a humble cereal ad on TV.
#4. The Fruity Wheat ad is the latest in a long line of ________ ads whose imagery appears to draw on the effects of mind-altering substances.
#5. Colin Rees of the Stop TV Advertising group, said: I find this and other such ads totally ________.
#6. Take this stuff and you will experience something out of this world-the ________ of the ad seems clear to me.
#7. The companies who make them will say that any relation to drugs is just one ________ of the advert,
#8. and not one that they ________.
#9. When I complained about this ad, I was told that it didn’t contain any ________ messages. I thought that was a bit rich-I think the message in it is blatantly obvious!
#10. And I don’t think we should be giving TV viewers any ________ in that respect.
